Teen Vogue: Industry and social media
1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year? House and Garden, Self, GQ, Vogue, Vanity Fair, Wired. 2) What are Teen Vogue’s main sources of income? These include advertising on the website and tickets for their Teen Vogue Summits. Revenue through YouTube. 3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams? One way which Teen Vogue can diversify to create new income streams is by making social media accounts such as YouTube. Also through the use of the summits which they have and have the tickets up for sale. 4) Why is sponsored content and ‘advertorial’ particularly important in media linked to the fashion industry? This is because it can generate important revenue for things like magazines and websites in advertising fees. Also, it can generate huge buzz for the brand advertised if the magazine has a large readership as more people will b