Dishant Media 1 Blog (exam)

1) What does John Berger suggest about advertising in ‘Ways of Seeing’? John Berger suggest that "ways of seeing" in advertising is that the consumer will always want something which they begin to believe they will not be able to live without and the article says, " It offers him an image of himself  made glamorous by the product or  opportunity it is trying to sell". It states in the article that a dvertising seeks to make us dissatisfied  with our present selves and promotes the idea  that we can buy our way to a better life. 2) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? Psychologists refer to referencing to be a way in which we imagine ourselves in the situation we wish to be and advertisers exploit this by constantly showing us situations in which we imagine ourselves with the product or opportunity which they are providing.They often show a product to to be a necessity item so that we feel like

1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. The advert uses narrative by showing Nike to be a brand which can be used by everyone can use as they have a lot of different situations and people playing different sports which may be showing that it is from different peoples point of view, which applies to Todorov's theory of equilibrium as many of the athletes seem to have their own equilibrium. Everyone wants to find their own equilibrium which may be why Nike may be suggesting that to find their own equilibrium they should use their products to find their own equilibrium.  This could link with  Propp's theory,   as multiple characters have different roles for example in the advert we see a football coach who goes through   multiple problems   during the day but succeeds with the help of others and regular training so there is representation of characters lik

1) How do the representations in Figure 1 position the audience to desire the Patek Phillipe watch? The representations in figure 1 position the audience to desire the watches produced by Patek Phillippe as they are promoted as long lasted, which shows that they are of high building quality. The quote written at the bottom is "you never actually own a Patek Phillepe" which questions the audience as people would wonder what they mean as most people would begin to think that this is some sort of scam, however they turn this all around in the next line which is bellow it, which says "You merely look after it for the next generation" which shows off the build quality of the product and is suggesting that it will last such a long time due to the quality of the watch but also suggests that it will stay in style from generation to generations. I think that they display a father with his child on a boat as this instantly would suggest that they are a nice father and so

Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The article talks about how even in the film the media is so important in controlling peoples perceptive of them and this is why it is so important how the all the candidates are presented and how snow is shown as the superior. 2) What view of capitalist ideology is presented in the Hunger Games films? The capitalist ideology is presented in the Hunger game films as there is a clear show that there is many things wrong with capitalist ideology and may be hinting that there are elements of a capitalist society in the world right now. It shows the very large difference between the rich and the poor in the world and shows how some people struggle so much that they cannot afford food and general necessities and some people literally have money to throw away. I think that there is one iconic scene in the film where Katniss and Peeta are invited to a large party where

1) Media consumption audit 2) Language: Reading an image - advert analyses 3) Reception theory 4) Semiotics: icons, indexes and symbols 5) Genre: Fact sheets and genre study questions 6) Narrative: Factsheet questions 7) Audience: classification - psychographics presentation 8) October assessment learner response 9) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 10) Audience theory 2 - Bandura and Cohen moral panic 11) Audience theory: Media Effects factsheet 12) Industries: Ownership and Control 13) Industries: Regulation 14) Industries: Hesmondhalgh - The Cultural Industries 15) Industries: Public Service Broadcasting 16) Industries: Brand Values and Lines of Appeal 17) Representation: Introduction - Taken trailer analysis 18) Representation: Theory - MM article and application of theory 19) Representation: Feminism - Everyday Sexism & Fourth Wave MM article  20) Representation: Feminist theory 21) January assessment learner response 22) Represen

Provided Clip.... 1) What examples of  binary opposition  can you suggest from watching this clip? In the clip there are many examples of binary opposition as Russel Brand and Nigel Farage argue their points. It appears that Russel Brand is fighting for the working class and the immigrants and receives a lot of praise for the points which he makes as i believe they are more fair points and would please many more people. It surprised me that Nigel Farage received the applause which he did as I thought that this would be a largely unpopular opinion considering that such a large percentage of the population are migrants or has parents or grandparents who are migrants, however he still seemed to receive praise for his opinion. One of the binary oppositions to be noted is the Immigrants vs Working class, this is an important binary opposition as this is such a large number of the population and is a concern. It appears that many of the working class are against immigration as they beli

Provided Clip.... 1) What examples of  binary opposition  can you suggest from watching this clip? Working class vs Middle class Immigrants vs Citizens Immigrants vs working class UKIP vs Immigrants Bankers vs Poor Immigrants vs Corruption In the clip there are many examples of binary opposition as Russel Brand and Nigel Farage argue their points. It appears that Russel Brand is fighting for the working class and the immigrants and receives a lot of praise for the points which he makes as i believe they are more fair points and would please many more people. It surprised me that Nigel Farage received the applause which he did as I thought that this would be a largely unpopular opinion considering that such a large percentage of the population are migrants or has parents or grandparents who are migrants, however he still seemed to receive praise for his opinion. One of the binary oppositions to be noted is the Immigrants vs Working class, this is an important binary oppositio

1) What is collective identity? Write your own definition in as close to 50 words as possible. C ollective identity refers to the shared definition of a group that derives from its members' common interests, experiences, and solidarities. 2) Complete the task on the factsheet (page 1) - write a list of as many things as you can that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint? James  Bond, Tea, London bridge, Buckingham palace, Fish and chips, Diversity, Rugby, Sherlock Holmes, The queen, Black cabs, Red post boxes, Churchill. I think that I am representing only one aspect of Britain which is the stereotypical viewpoint which some other people from other countries may think about Britain.  3) How does James May's Top Toys offer a nostalgic representation of Britain? James May's Top Toys is a BBC documentary in which James May explored and celebrated his favourite toys.