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Showing posts from November, 2017

Audience Theory 2

1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? I believe that social learning theory is not entirely responsible for anti-social behaviour and violence in society as people can use this as an excuse for any form of media, this could restrict media in many ways, as people could even say the same thing about movies or posters. People understand that what happens in video games is not the same as what happens in real life and people should not treat life the same way they do in games. 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. People do learn things from social media and the internet in this digital age and we can see this from many viral things which occur are often re-enacted by many people, however not everyone follows social media, but those who do

Audeince Theory

Hypodermic needle model. 1) the hypodermic needle is a model of communication developed in the 20's after the researchers observed the effects of the WW1 propaganda which showed the audience fully accepted the technique portraying the medias power to the public. in a similar manner video games are also having a profound effect on those playing them on a regular basis which is what links this article to the hypodermic needle. professor bushman has shown in the research that when the results were shown the students who played the violent games may come to see the world as a more hostile and violent as it showed in their behaviour which is linked to how the characters of the video games would think n their surroundings. 2) the main reason for criticism for this front page is the head line used - a 15 year old, who is a video game addict and rarely leaves his bedroom suggests that the media is to blame, because the media influences the audience and this has a negative impact on t

physcographics

https://docs.google.com/presentation/d/1Nx0VwJP9gGR9tiIvFtrm27qvie_l4npYuKZj7uEyiWA/edit?usp=sharing