The Sims Freeplay: Language and Audience
Language / Gameplay analysis 1) What elements of gameplay are shown? Can build house, start a family and have the ability to create the perfect lifestyle -- uses and gratifications theory. It allows for people to escape from the real world and create their own world through diversion, in creating their utopia and ideal world. 2) What audience is the trailer targeting? The audience targets a female audience through the use of the platform which they are on initially as it allows people to experience the game for free and can chose to invest through in app purchases later, however by having no specialist equipment which you would need to invest in this may let the "less serious gamer" to experience the game mode. Within the game there are many more things which suggest that the game mode is designed predominantly for female players, one being that the game was described as a "virtual dollhouse" by the actual developers and as we know this is known to ...