Brand Values Beats: 1. The beats brand like to represent themselves to be a brand which have high quality headphones and earphones. They are a good pair of headphones and are good quality, however they are mainly known for the image which they have. They use many celebrities to advertise their products. The celebrities which they use are usually sports personas or music artists. The sports stars are used to show the durability of the headphones, where as the music artists are used to show the quality of the sound. The categories it would come under are: -Rich, luxurious lifestyles -Elite people or experts 2. Beats is a brand which care about their design and how their product looks. 3. Design. McDonald's: 1. McDonald's is often associated with food which may not be the most healthy, however is affordable and quick. They may attempt to try and associate themselves with happy families as they make things such as the Happy Meal for children. They ...
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