Media Factsheet 30

MEDIA FACTSHEET 30 ACTIVITY


  1. I do often play violent video games and even watch violent movies, as it is often entertaining or in trend, for example when I play games such as Call Of Duty it is often because the games are in trend so I can play with my friends. I don't however consider myself to be a violent person in real life which is why I often don't understand why people create a link with violence and how much people play violent video games.
  2. I do often see many products advertised on TV and decide that I would like to purchase the item, however it does not mean that I would necessarily buy it from that place unless I am sure that's the best deal for me, and I often decide that I would like to buy an item, however a lot of the time I don't actually end up actually purchasing the item.
  3. I have not actually seen a documentary which has drawn attention to something I feel strongly about at the moment.

ACTIVITY

  • The Columbine High School shootings occurred due
    to a complex relationship between:*
     The ease of access to firearms and the social
    acceptance of gun ownership
  • The alienation felt by teenagers who felt as though
    they did not fit in
  • The hopelessness caused by living in an area where
    unemployment was high and was economically
    disadvantaged
  • The general desensitisation caused by access to a
    range of violent images: film, TV, the news, the
    internet

2. What are the four categories for different effects theories?
Direct effect theory
Indirect effect theory
The pluralist approach
Diffusion theory

3.What are the examples provided for the hypodermic needle theory - where media texts have been blamed for certain events?
The easier option would be easier to:
Banning Marilyn Manson would seem to quickly put an
end to the cause of the tragedy and ensure it didn’t happen
again if we accept this as the simpler reason for the event.
-Childs Play --> Blamed for School Shootings.
-Natural Born Killers -->Jamie Bulger Murder.
-Marilyn Manson -->Romantically Linked murders.

4.What was the 1999 Columbine massacre? You may need to research this online in addition to the information on the factsheet.
On April 1999, one of the worst school shootings in American history occurred when two of the schools own students began to shoot members of the school. There were 13 dead and 20 injured however they shot themselves in the end, causing the entire incident to have a total of 15 deaths. This is a staggering number by any means ,especially because the crime was committed by two of the schools own students. Eric Harris and Dylan Klebold the two students who took out this horrible action and caused a huge gun culture and violence in media debate all over the world.

5.What are the reasons listed on the factsheet to possibly explain the Columbine High School massacre?
- Banning Marilyn Manson would seem to quickly put an
end to the cause of the tragedy and ensure it didn’t happen
again if we accept this as the simpler reason for the event.

- Addressing the other social and economic issues would be
practically impossible and implies that society in general
was to blame for what happened.

6.What does Gerbner's Cultivation theory suggest?
Cultivation theory examines the long-term effects of television. "The primary proposition of cultivation theory states that the more time people spend 'living' in the television world, the more likely they are to believe social reality aligns with reality portrayed on television.

7.How does this front page of the Daily Mail (from this week - Wednesday 16 November) link to Cultivation theory?
The front page of the daily mail links to cultivation theory, as it states how  people in todays day are always on some sort of screen and are viewing material which is depicted as real life however are often staged but people often get used to this form of reality and may begin to see their real life perspectives as this, which is really not healthy.

8) What does the factsheet suggest about action films and the values and ideologies that are reinforced with regards to violence?
It suggests that media is separated into two separate forms of violence, for example it may show people using violence to save the world and stop a bad guy or save their family for danger. It also states that it shows a bad side of violence when it shows the bad guy succeeding or some sort of plot to endanger the world being successful or even coming close to being successful.

9) What criticisms of direct effect theories are suggested in the factsheet ?
Criticisms of direct effect theories are that it is very basic and simplified and doesn't cater for individual opinions and needs.

10) Why might the 1970s sitcom Love Thy Neighbour be considered so controversial today? What does this tell us about Reception theory and how audiences create
meanings
There is much more opposition and many more heard voices about the abuse and negativity about different races and religions. 

11) What examples are provided for Hall's theory of preferred, negotiated and oppositional readings?
The Sun
The Guardian

12) Which audience theory do you think is most convincing? 
Preferred, Negotiated and Oppositional.

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