Representation
1) Why is representation an important concept in Media Studies?
2) How does the example of Kate Middleton show the way different meanings can be created in the media?
The example of Kate Middleton is excellent as from past experiences we can tell that using the same image the media could have portrayed that in very different ways, instantly I can see that she could be portrayed to be classy and having a drink or could just as easily be labelled as irresponsible and to be a drunk or alcoholic.
3) Summarise the section 'The how, who and why of media representation' in 50 words.
Producers are the ones who decide the representations and they will consider:
-The expectations and needs of the target audience.
-The limitations provided by genre codes.
-The type of narrative they wish to create.
-Their institutional remit.
4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation?
Stuart Halls theory of preferred and oppositional readings may fit with representation by considering that most people assume the preferred reading, which is why they understand and can relate to the stereotypes, however if they did not understand or at least know about the stereotypes, they would not understand the plot of the film, which is why it is important that the stereotypes used are obvious so the entire audience and not only the target audience understand.
5) How has new technology changed the way representations are created in the media?
Technology has largely changed the way representations are created in the media as there are now man influencers and famous people who impact the opinions of the nation. There are often certain opinions formed by society and any opinions, which are out of the norm or are alternate are often pointed out as the media has created a "call out culture".
6) What example if provided of how national identity is represented in Britain - and how some audiences use social media to challenge this?
A newspaper by The Sun was sent free to 22mn households in Britain. These newspapers attempted to define being "English" by including things in the paper such as The queen and Winston Churchill, however this could be seen as what it used to mean and now things such as social media allow the younger generation to state their opinions which is key as they are the deciders of what is considered to be seen as popular and modern in society.
Representation is an extremely important concept in Media Studies, as it can help tell a story line or allow something to unfold quickly by using the links or stereotypes, which the producers already believe that the audience have about people or things.
2) How does the example of Kate Middleton show the way different meanings can be created in the media?
The example of Kate Middleton is excellent as from past experiences we can tell that using the same image the media could have portrayed that in very different ways, instantly I can see that she could be portrayed to be classy and having a drink or could just as easily be labelled as irresponsible and to be a drunk or alcoholic.
3) Summarise the section 'The how, who and why of media representation' in 50 words.
Producers are the ones who decide the representations and they will consider:
-The expectations and needs of the target audience.
-The limitations provided by genre codes.
-The type of narrative they wish to create.
-Their institutional remit.
4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation?
Stuart Halls theory of preferred and oppositional readings may fit with representation by considering that most people assume the preferred reading, which is why they understand and can relate to the stereotypes, however if they did not understand or at least know about the stereotypes, they would not understand the plot of the film, which is why it is important that the stereotypes used are obvious so the entire audience and not only the target audience understand.
5) How has new technology changed the way representations are created in the media?
Technology has largely changed the way representations are created in the media as there are now man influencers and famous people who impact the opinions of the nation. There are often certain opinions formed by society and any opinions, which are out of the norm or are alternate are often pointed out as the media has created a "call out culture".
6) What example if provided of how national identity is represented in Britain - and how some audiences use social media to challenge this?
A newspaper by The Sun was sent free to 22mn households in Britain. These newspapers attempted to define being "English" by including things in the paper such as The queen and Winston Churchill, however this could be seen as what it used to mean and now things such as social media allow the younger generation to state their opinions which is key as they are the deciders of what is considered to be seen as popular and modern in society.
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