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Dishant Media 1 Blog (exam)

INDEX

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October 30, 2017

1) Media consumption audit

2) Language: Reading an image - advert analyses

3) Reception theory

4) Semiotics: icons, indexes and symbols

5) Genre: Factsheets and genre study questions

6) Narrative: Factsheet questions
7) Audience: classification - psychographics presentation
8) October assessment learner response
9) Audience theory 1
10) Audience theory 2
11) Audience theory: Media Effects factsheet

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Introduction to feminism

January 26, 2018

1) Why did Laura Bates start the Everyday Sexism project? Laura Bates started the everyday sexism project when she had previously been catcalled, which she didn't seem to acknowledge until it happened once again when she was on the bus the same day and noticed how many women experience this form of violation which is taken so lightly by society and is seen as a joke or even a ritual of some groups of men. She says that she accepts that pay has become more equal and women have been raising their voices for this but have never once began to talk about or face the issue, which is this behaviour of some men and how easily accepted it has become that it is seen as the norm now. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? I think that there are two sides to this issue of whether or not we are in a post feminist state. One side being that for some people it has become a trend to say that they're a ...

Feminist Theory

January 29, 2018

1) What are the two texts the article focuses on? - Pan Am - Beyoncé 2) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Pan Am - It is interesting to note that this first image of the Pan Am stewardesses is one which is highly constructed and mediated, an image whose purpose is to be admired and aspired to by women, and visually enjoyed by men . Beyoncé - Particularly in her video "why don't you love me" Beyoncé is presented to be a feminine object who is there for the 'male gaze' and in a similar way Pan Am does it uses the past periods of the 50's and 60's and the clothes they used to wear as costumes in their videos to represent themselves. 3) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? I n my opinion they show that there has been a clear improvement from the past, when there was a clear separation of the sexe s and eve...

Representation

January 21, 2018

1) Why is representation an important concept in Media Studies? Representation is an extremely important concept in Media Studies, as it can help tell a story line or allow something to unfold quickly by using the links or stereotypes, which the producers already believe that the audience have about people or things. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? The example of Kate Middleton is excellent as from past experiences we can tell that using the same image the media could have portrayed that in very different ways, instantly I can see that she could be portrayed to be classy and having a drink or could just as easily be labelled as irresponsible and to be a drunk or alcoholic. 3) Summarise the section 'The how, who and why of media representation' in 50 words. Producers are the ones who decide the representations and they will consider: -The expectations and needs of the target audience. -The l...