Brand Values

Brand Values

Beats:

1. The beats brand like to represent themselves to be a brand which have high quality headphones and earphones. They are a good pair of headphones and are good quality, however they are mainly known for the image which they have. They use many celebrities to advertise their products. The celebrities which they use are usually sports personas or music artists. The sports stars are used to show the durability of the headphones, where as the music artists are used to show the quality of the sound.
The categories it would come under are:
-Rich, luxurious lifestyles
-Elite people or experts 

2. Beats is a brand which care about their design and how their product looks.

3. Design.


McDonald's:

1. McDonald's is often associated with food which may not be the most healthy, however is affordable and quick. They may attempt to try and associate themselves with happy families as they make things such as the Happy Meal for children. They are also known for being open 24 hours so people can go there even when most other places would be closed. This appeals to people who are travelling as they are always open and are international so their customers know they have a brand which they are comfortable with abroad as well.

2. McDonald's are company which serves quick and affordable hot food.

3. Cheap


Apple;

1. Apple is one of the most used brands for technology. They are mainly used today for their IPhones, however they have many very successful products such as the IPad and Mac as well. Most people know that they are more expensive then rivals such as Samsung. They even made the bold move of releasing a phone which is over £1000 and are still selling plenty of them the brand values are: 
-Rich, luxurious lifestyles
-Self importance and pride

2. Apple are a technology company, which gives people pride to use.

3. Pride


Coca ~ Cola:

Coke is probably the best selling and most well known brand of soft drink there is in the world. People prefer this drink to most and is very successful as with most other drinks, some people like them and some people don't like them, however with coke most people like it, apart from the people who are concerned that there is a large amount of sugar and due to that they have made things such as Diet Coke and Coke Zero.They are known for their desirable and consistent taste, their brand values are:
-Happy families

2. Coke make the most popular and consistent fizzy drink.

3. Popular


Addidas

 1. Addidas are known competitors to Nike and attempt to provide stylish sports wear and influence change. Their clothes are often no longer worn for sports purposes, however are worn for everyday use. They can often influence the style of the population and have a diverse demographic of people who wear the brands clothes from young to old as they are a "trendy" brand who set a standard for shoes and clothes. They use celebrities such as Lionel Messi to advertise the brand. The brand values are:
-Elite people or experts
-Happy Families
-Successful careers

2. Addidas  are a brand which set trends and provide quality clothing and shoes.

3. Trendy.

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