Media catch up - Advertising & Marketing: Women in advertising

1) In contemporary 21st century western media, are women still conforming to the ‘media-created woman’ for a man’s pleasure?
I think that in contemporary 21st century western media women are no longer just conforming to the "media created women" for a mans pleasure as I think that things such as social media have changed how people represent themselves and people are almost competing with each other. I think that it now means that men also use social media in the same way and everyone is posting to hope that some certain people view their post as well but I don't think that this is a one way thing where only women conform to a certain way.
 

2) How were women represented in advertising in the 1950s? The 1970s? The 1990s?
I think that women were shown to be more like possessions in the 1950s, as they are shown serving the male, and in the later years they are not seen as possessions as much however they are still clearly attempting to potentially make them more appealing to people as they are shown to be perfect, which is why there is now also a lot of female actresses who are still dressed in a sexual way to please their audience, however I believe that there is much more equality now as males are also objectified and used in a sexual way to attract customers in adverts.


3)How can we apply what we’ve learned today to these adverts from the last ten years?
We can apply what we've learned today to these adverts from the last ten years as we can see how adverts have evolved over time and how gender equality has changed. 

 
4)What about to our ‘Score’ advert CSP?
The "score" advert CSP had many different features which show sexism which show the females looking up to the male as if he us an attraction and are reaching for him as if they are worshipping him. The tagline also suggests that all men want is for women to be attracted for the. There is product inadequacy which means that you will not be attractive without the punishment. There is a jungle setting where the male is shown as the predator or the king of the jungle.

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