Media magazine

1) Keith Perch used to edit the Leicester Mercury. How many staff did it have at its peak and where does Perch see the paper in 10 years' time?
At the Leicester Mercury paper the amount of staff it had employed at its peak was 130. In 10 years time Keith Perch says he expect to it will weekly be extremely expensive and have a very small circulation online.
Keith Perch claims that many newspapers where caught up in the scandal that shoudln't have been. This meant that it should have been taken legally so that all newspapers wouldn't be affected when it comes to revenue. He believed that this form of regulation is unacceptable because each journalist chooses to report something different so all journalist shouldn't be hold accountable. 

3) What does IPSO stand for and how does it work?
IPSO stands for Independent Press Standard Organisation. They work by ordering any newspaper to print front page apologies to people it has disrespected or has told any false information about. A paper has 28 days to deal with a complaint. If it hasn't been resolved the complaint can be taken to the IPSO complaint committee which decide if the editor code of practice has been broken.

4) What is Perch's view of newspaper ownership?
Perch's view on newspaper is thaqt everyone should be able to read any type of newspaper they want and should allowed big conglomerate and dominant companies to choose what they should read. He claims that The Sun and The Guardian have the most audience reviews and have the majority of the audiences compared to small companies.

5) Do you agree with his view that broadcast news should have less regulation so that TV channels can support particular political parties or people?
On the one hand I agree with the statement that broadcast news should have less regulation because it will allow news to report freely with no control. Furthermore, Less regulations allows broadcast news to be less biased when it comes to the political and current affairs. Another reason why, it allows small business to generate some revenue and gain an audience.

Comments

Post a Comment

Popular posts from this blog

Introduction to Representation

1) List the different people / groups represented in the trailer. Men Women Americans 2) For each group you identify, decide whether the representation is a dominant or alternative portrayal. Explain why you think this. Men-Dominant Men are seen to have a dominant portrayal, as they are seen to take advantage of the women in the film, fighting to save the woman and being aggressive. The main Character is seen to be strong, brave and seems to be better then all the other characters, effectively it shows that the main character is a man and has to save his daughter who is seen to be the "princess" who needs to be saved. Women-Dominant The stereotype for women is that they are vulnerable and require help to be saved. In the movie her father instructs her to do some things, which would help him to find her so that he is able to rescue her. The daughter is seen as weak and happened to find herself in exactly the situation which her father said she would be in and ha
Read more

Audeince Theory

Hypodermic needle model. 1) the hypodermic needle is a model of communication developed in the 20's after the researchers observed the effects of the WW1 propaganda which showed the audience fully accepted the technique portraying the medias power to the public. in a similar manner video games are also having a profound effect on those playing them on a regular basis which is what links this article to the hypodermic needle. professor bushman has shown in the research that when the results were shown the students who played the violent games may come to see the world as a more hostile and violent as it showed in their behaviour which is linked to how the characters of the video games would think n their surroundings. 2) the main reason for criticism for this front page is the head line used - a 15 year old, who is a video game addict and rarely leaves his bedroom suggests that the media is to blame, because the media influences the audience and this has a negative impact on t
Read more

Ideology - Final Tasks MM52

Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The article talks about how even in the film the media is so important in controlling peoples perceptive of them and this is why it is so important how the all the candidates are presented and how snow is shown as the superior. 2) What view of capitalist ideology is presented in the Hunger Games films? The capitalist ideology is presented in the Hunger game films as there is a clear show that there is many things wrong with capitalist ideology and may be hinting that there are elements of a capitalist society in the world right now. It shows the very large difference between the rich and the poor in the world and shows how some people struggle so much that they cannot afford food and general necessities and some people literally have money to throw away. I think that there is one iconic scene in the film where Katniss and Peeta are invited to a large party where
Read more