The decline in print media
Blog tasks: The decline in print media
The impact of Google
Answer the following questions:
1) Why has Google led to the decline of the newspaper industry?
Google has led to the decline of the newspaper industry, because newspapers are no longer the firms primary source of advertising and have reallocated their funding towards larger companies where their advertisements will be seen by more viewers such as search engines like google, which has cut off the main funding to the newspaper industry, also when newspaper companies have attempted to move online they are expected to provide the news for free as this is what people would expect when they access their content online, the only other option to gain revenue would be through advertising and firms would rather put their adverts on google over an online newspaper for obvious reasons.
2) Find a statistic from the article that illustrates the decline of traditional news media.
It’s important to note that the $60 billion in “potential” sales the authors refer to is an estimate of how much the traditional print-advertising business might have been worth by now.
3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue?
The period which has seen the steepest decline in newspaper advertising revenue is clearly the period between 2005-2010 and i believe that the only reason why this appears to be the steepest decline is because we do not have the data for more recent years or it would be even less.
4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?
I don't think that Google is highhandedly the reason to blame for the newspapers closing and journalists losing their jobs, because it is an industry which refused to keep up to date with upcoming technology and maybe if they made their move online a few years or even months earlier they could have potentially still been fine as they would have been celebrated at the time and not laughed at for the current lack in advancements which they have made at the moment.
5) Read the comments below the article. Pick one comment you agree with and one you disagree with and explain your response to the comments in detail.
"You can’t single out Google just because it’s the largest digital company." I agree with this statement as I think that google aren't entirely to blame and just happen to be the largest company due to them taking advantage of the situation for the firm as any good and efficient business would do.
" I don’t think it’s about blame. I think the Internet is incredibly poorly designed. Rather than being free, everything on it should cost something in order to compensate creators." I disagree with this even though they do say that google is not to blame as i think that the internet would be nowhere near as advanced and successful as it is today as it is available to everyone and is not seen as a premium product which only some will be able to purchase and afford as it once used to be and because of this they have found a way around it by making revenue through advertising.
Ofcom report into news consumption 2018
Now read this Ofcom 2018 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom highlight and answer the following questions:
1) Look at the key findings from the report on page 2. How do UK adults generally get their news?
The main way in which UK adults access their news is through the BBC with 62% claiming they do.
2) Read the overall summary on page 8. How popular are newspapers as a news source? How does this compare to other news sources?
Although people may not realise when they are consuming news it is still a very small portion of people who are consuming news through newspapers compared to all the other forms of news such as online editions which I think will only become more heavily internet based on the internet as younger generations will not be the ones, which are soon to watch the news and they are much more likely to access the news online and rather than some people who may still use news papers as this is what they are used to.
3) Look at the summary of platforms used on page 13. What audience demographic groups are most and least likely to read newspapers?
I think that younger groups of people are likely to read the newspaper as they are unlikely to be as interested in the news, however I think that people who have just become adults and would have potentially read the newspapers are no longer going to as they will be used to accessing this content online.
4) Read Section 3 on cross-platform news consumption (page 19). What newspaper brands can you find in the list of most popular news sources across platforms?
BBC One, ITV, Facebook, BBC News, Sky News, Channel 4, BBC Website/AppTwitter
5) Now turn to Section 6 focusing on newspapers (page 38). How has the circulation of national newspapers decreased since 2003?
The national figures has decreased from 13.9 million to 5.4 million.
6) What are the most-used newspaper titles?
The most used titles are the National Daily titles.
7) What newspaper are 65+ people more likely to read?
The newspaper this demographic is most likely to read is the "Daily Mail."
8) What are the most popular titles when print and online figures are combined (look at page 41)?
The most popular titles are the "Daily National Titles."
9) How does the i compare to the Daily Mail?
The "i" has a significantly less readership than the "Daily Mail"
10) Look at page 42. What percentage of newspaper users used free newspapers such as Metro in the UK in 2018 ('freesheets')?
26% of Newspapers used "free-sheets," perhaps to entice people to read as there is an extra thing they're getting for free, making it seem like they're getting more for their money, this can also be used a Unique Selling Point.
11) Now study the demographic details for our two CSP newspapers on page 44. What is the breakdown of the Daily Mail audience?
Daily Mail: 29% male, 32% female. 22% of the readership being 16-22 and 37% being 65
12) What is the breakdown for the i audience?
Male 7%, Female 4%, 16-24 11%, 65+ 5%, ABC1 7%, C2DE 4%, EMG 4%, Non-EMG 6%-- More Male, 16-24, ABC1, Non-EMG
13) Look at the summary on page 46: news consumption via social media. What audience groups are using social media for their news and what sites do they use?
The main demographic for social media is young people, some examples being: Facebook (76%), Twitter (32%) and Instagram (21%).
14) What does this report tell us about the decline of the traditional newspaper industry in the UK?
This report tells us that the newspaper industry has had it hard when it comes to the decline and the rise in digital media. This is due to new forms of media becoming more available and convenient to the viewers.
15) How can media institutions such as the Daily Mail and the i remain relevant and profitable in the digital media landscape?
These types of newspapers will have to take advantage of their social media presences in order to stay relevant. On top of this, they will have to stay away from fake news and click bait in order to generate good quality journalism and maintain a good reputation.
The impact of Google
Answer the following questions:
1) Why has Google led to the decline of the newspaper industry?
Google has led to the decline of the newspaper industry, because newspapers are no longer the firms primary source of advertising and have reallocated their funding towards larger companies where their advertisements will be seen by more viewers such as search engines like google, which has cut off the main funding to the newspaper industry, also when newspaper companies have attempted to move online they are expected to provide the news for free as this is what people would expect when they access their content online, the only other option to gain revenue would be through advertising and firms would rather put their adverts on google over an online newspaper for obvious reasons.
2) Find a statistic from the article that illustrates the decline of traditional news media.
It’s important to note that the $60 billion in “potential” sales the authors refer to is an estimate of how much the traditional print-advertising business might have been worth by now.
3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue?
The period which has seen the steepest decline in newspaper advertising revenue is clearly the period between 2005-2010 and i believe that the only reason why this appears to be the steepest decline is because we do not have the data for more recent years or it would be even less.
4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?
I don't think that Google is highhandedly the reason to blame for the newspapers closing and journalists losing their jobs, because it is an industry which refused to keep up to date with upcoming technology and maybe if they made their move online a few years or even months earlier they could have potentially still been fine as they would have been celebrated at the time and not laughed at for the current lack in advancements which they have made at the moment.
5) Read the comments below the article. Pick one comment you agree with and one you disagree with and explain your response to the comments in detail.
"You can’t single out Google just because it’s the largest digital company." I agree with this statement as I think that google aren't entirely to blame and just happen to be the largest company due to them taking advantage of the situation for the firm as any good and efficient business would do.
" I don’t think it’s about blame. I think the Internet is incredibly poorly designed. Rather than being free, everything on it should cost something in order to compensate creators." I disagree with this even though they do say that google is not to blame as i think that the internet would be nowhere near as advanced and successful as it is today as it is available to everyone and is not seen as a premium product which only some will be able to purchase and afford as it once used to be and because of this they have found a way around it by making revenue through advertising.
Ofcom report into news consumption 2018
Now read this Ofcom 2018 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom highlight and answer the following questions:
1) Look at the key findings from the report on page 2. How do UK adults generally get their news?
The main way in which UK adults access their news is through the BBC with 62% claiming they do.
2) Read the overall summary on page 8. How popular are newspapers as a news source? How does this compare to other news sources?
Although people may not realise when they are consuming news it is still a very small portion of people who are consuming news through newspapers compared to all the other forms of news such as online editions which I think will only become more heavily internet based on the internet as younger generations will not be the ones, which are soon to watch the news and they are much more likely to access the news online and rather than some people who may still use news papers as this is what they are used to.
3) Look at the summary of platforms used on page 13. What audience demographic groups are most and least likely to read newspapers?
I think that younger groups of people are likely to read the newspaper as they are unlikely to be as interested in the news, however I think that people who have just become adults and would have potentially read the newspapers are no longer going to as they will be used to accessing this content online.
4) Read Section 3 on cross-platform news consumption (page 19). What newspaper brands can you find in the list of most popular news sources across platforms?
BBC One, ITV, Facebook, BBC News, Sky News, Channel 4, BBC Website/AppTwitter
5) Now turn to Section 6 focusing on newspapers (page 38). How has the circulation of national newspapers decreased since 2003?
The national figures has decreased from 13.9 million to 5.4 million.
6) What are the most-used newspaper titles?
The most used titles are the National Daily titles.
7) What newspaper are 65+ people more likely to read?
The newspaper this demographic is most likely to read is the "Daily Mail."
8) What are the most popular titles when print and online figures are combined (look at page 41)?
The most popular titles are the "Daily National Titles."
9) How does the i compare to the Daily Mail?
The "i" has a significantly less readership than the "Daily Mail"
10) Look at page 42. What percentage of newspaper users used free newspapers such as Metro in the UK in 2018 ('freesheets')?
26% of Newspapers used "free-sheets," perhaps to entice people to read as there is an extra thing they're getting for free, making it seem like they're getting more for their money, this can also be used a Unique Selling Point.
11) Now study the demographic details for our two CSP newspapers on page 44. What is the breakdown of the Daily Mail audience?
Daily Mail: 29% male, 32% female. 22% of the readership being 16-22 and 37% being 65
12) What is the breakdown for the i audience?
Male 7%, Female 4%, 16-24 11%, 65+ 5%, ABC1 7%, C2DE 4%, EMG 4%, Non-EMG 6%-- More Male, 16-24, ABC1, Non-EMG
13) Look at the summary on page 46: news consumption via social media. What audience groups are using social media for their news and what sites do they use?
The main demographic for social media is young people, some examples being: Facebook (76%), Twitter (32%) and Instagram (21%).
14) What does this report tell us about the decline of the traditional newspaper industry in the UK?
This report tells us that the newspaper industry has had it hard when it comes to the decline and the rise in digital media. This is due to new forms of media becoming more available and convenient to the viewers.
15) How can media institutions such as the Daily Mail and the i remain relevant and profitable in the digital media landscape?
These types of newspapers will have to take advantage of their social media presences in order to stay relevant. On top of this, they will have to stay away from fake news and click bait in order to generate good quality journalism and maintain a good reputation.
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