Representation and Men's Health
1) Why is Men's Health defined as a 'lifestyle magazine'? "T hey make sure to show its readers from the first pages that the publication is not just limited to healthy questions, but it includes more topics concerning men." This 'lifestyle' term was conceived as a marketing strategy to grab men’s attention. 2) Why is advertising significant in helping to shape masculine identity? Advertising is significant in helping to shape masculine identity as this is what allows many of the magazines to continue running as this is the main source of profit over the actual the cost of the magazine and allows magazines to reduce their cost price as the magazines advertisements could be seen as a sort of subsidy which will reduce the companies costs of production and arguably this is how many of the trend setting forms of media are funded. 3) The article suggests that the representation of masculinity in Men's Health is not fixed or natural and is subject to