Magazines - Audience

1) How does the magazine introduce itself?
Men's Health introduces itself as a very popular men's lifestyle magazine.

2) What does the introduction suggest about the representation of masculinity in Men's Health's?
The introduction suggests that the magazine is quite masculine as it has the targeted gender in the name of the magazine, suggesting that the representation of men is quite hyper masculine.

3) How do the print statistics for Men's Health compare to GQ and Esquire?The print statistics of Men's Health compared to GQ and Esquire is much more higher. This indicates that because Men's Health has a larger target audience, it has a larger readership, sales and circulation

 4) What is the difference between circulation and readership?
Circulation is just how many copies of a media text are bought, whereas readership is how many people are actually reading the magazine overall. E.g, in a gym, there may be a circulation of 2 Men's Health magazines, but 20 people may have picked it up and read it.

5) What is the circulation of Men's Health in thousands? What about the readership for ABC1 men? AB men?
Circulation: 180,000
Readership //AB: 321,000
Readership //ABC1: 643,000

6) How do readers generally interact with the digital version of the magazine?
Most of the Men's Health magazine readers are viewing the magazine on their mobile phones.

7) How many people do Men's Health reach across social media platforms?
Most of the Men's Health followers on social media are on Facebook. Although they still have healthy followings on Instagram (66k) and Twitter(285)

 8) What is the audience profile for Men's Health readers? 
The typical reader of Men's Health is aged between ages 25-44, are intelligent, successful and earn a decent salary.

9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
In the media pack, it is stated that Men's Health readers will overall spend £1.1 billion on clothes and their fashion year.

 10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?  
The average watch collection value of a Men's Health reader is £4,123. This statistic suggests that Men's Health readers are "Aspirers, Succeeders, Explorers and Mainstreamers."  

11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
The percentage of men who read Men's Health and use moisturiser daily is 73%, this could suggest that the view of masculinity among Men's Health readers is that they care anout hygiene as well as taking care of their bodies.

12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
The media pack suggests that the Men's Health audience love fitness, that 702,000 own devices like "FitBits" or Apple Watches.

13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
Epicure, which is a magazine about lifestyle, food and drinks.
Synchronised, which is a watch magazine
Urban Active, which is a luxury sports magazine with high end apparel and fashion.

14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
The psychographics for the Men's Health Luxe audience is perhaps: Explorer, Mainstreamer and maybe Succeeder.

15) What additional brand extensions do Men's Health offer?
Survival of the fittest, which is one of the biggest urban adventure races in the UK.
Men's Health Product Range - Premium products focuses around its core health and wellbeing editorial pillars.

16) What are the global statistics for Men's Health?
International Editions - 37
Countries Published - 60
Global Circulation - 4.5M
Global Readership - 26.7M
Websites - 25
Unique - 23.7M
Social Media Footprint - 19.3M

17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
The editorial special suggests that the Men's Health audience is quite health and fitness driven in order to gain muscle.

 18) What audience pleasures are offered by the magazine?
The pleasures may include, learning about new ways to gain muscle, learning new recipes, developing new skills, such as the cooking, motivation to work out, complacency that they are what is in the magazine/they are doing what they are doing in the magazine.

19) What lifestyle and job would you expect the average Men's Health reader to have?
I would expect the normal Men's Health Reader to be in the Middle/Upper class and I would also expect the audience to have a well paying job, furthermore, I see the average Men's Health reader to live in an apartment building in the city.

20) Why do you think Men's Health has managed to remain profitable when many other magazines have struggled due to the rise of digital media?
Men's Health have been able to adopt new media to provide their product, which is good as many people have moved away from the traditional paperback magazines and have gone completely digital, which is catering to all audiences as they still do provide the normal magazines. Furthermore, Men's Health offer supplements and other products which people can buy, further generating revenue outside of the magazine. They also have other ventures, such as the other magazines, which can generate more revenue as they too will have individual audiences.

Comments

Post a Comment

Popular posts from this blog

Introduction to Representation

1) List the different people / groups represented in the trailer. Men Women Americans 2) For each group you identify, decide whether the representation is a dominant or alternative portrayal. Explain why you think this. Men-Dominant Men are seen to have a dominant portrayal, as they are seen to take advantage of the women in the film, fighting to save the woman and being aggressive. The main Character is seen to be strong, brave and seems to be better then all the other characters, effectively it shows that the main character is a man and has to save his daughter who is seen to be the "princess" who needs to be saved. Women-Dominant The stereotype for women is that they are vulnerable and require help to be saved. In the movie her father instructs her to do some things, which would help him to find her so that he is able to rescue her. The daughter is seen as weak and happened to find herself in exactly the situation which her father said she would be in and ha
Read more

Audeince Theory

Hypodermic needle model. 1) the hypodermic needle is a model of communication developed in the 20's after the researchers observed the effects of the WW1 propaganda which showed the audience fully accepted the technique portraying the medias power to the public. in a similar manner video games are also having a profound effect on those playing them on a regular basis which is what links this article to the hypodermic needle. professor bushman has shown in the research that when the results were shown the students who played the violent games may come to see the world as a more hostile and violent as it showed in their behaviour which is linked to how the characters of the video games would think n their surroundings. 2) the main reason for criticism for this front page is the head line used - a 15 year old, who is a video game addict and rarely leaves his bedroom suggests that the media is to blame, because the media influences the audience and this has a negative impact on t
Read more

Audience Theory 2

1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? I believe that social learning theory is not entirely responsible for anti-social behaviour and violence in society as people can use this as an excuse for any form of media, this could restrict media in many ways, as people could even say the same thing about movies or posters. People understand that what happens in video games is not the same as what happens in real life and people should not treat life the same way they do in games. 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. People do learn things from social media and the internet in this digital age and we can see this from many viral things which occur are often re-enacted by many people, however not everyone follows social media, but those who do
Read more