Oh Comely close-textual analysis

1) What do the typefaces used on the front cover suggest to an audience?

The typography is clear and isolated which suggests that the magazine is actually different to the all the other magazines and are their own individual brand who will provide the reader with an experience that other brands simply do not.

2) The words under the title introduce the content and topics addressed. What do these suggest about the potential audience of Oh Comely?

Although when you begin to the read the content and topics addressed as you read further down the list there is actually a wider audience potential as there are things which most people would actually associate with themselves such as "mischievous" which most people could relate to.

3) How do the cover lines use narrative to create enigma? What do the cover lines suggest about the magazine's content and audience?

Once again by using words such as mischief this allows enigma to be created as you would like to know what kind of mischief occurs within the magazine as they would like you to read it and find out what it is.

4) Write an analysis of the central image.

The costume is quite sophisticated, clearly portraying an interest in fashion and the arts, both very creative subjects, that of which are trying to be covered in the Oh Comely magazine. The use of retro earrings also help portray a sense of old fashioned things being relevant and trendy, perhaps like how Oh Comely is trying to portray itself.

5) What representation of gender can be found on this front cover?

I think that they are arguing the regular conventions of gender on this front cover as they have a female model with short hair who is hardly showing any skin and not being overly sexualised.
Feature: Speaking Out

1) What does the headline and standfirst suggest about Oh Comely's feminist perspective?

On the front cover they use words such as power, wisdom and strong to describe the women which probably empowers them and will encourage them into purchasing the magazine as they would like to continually be empowered and can see the values of the magazine from the front cover.

2) What do the interviewees in this feature suggest about the values and ideologies that underpin this magazine?

The interviewees are all people who have achieved something great and attempt to inspire the ordinary readers by somewhat making them feel inferior, however using this to hopefully make them feel motivated enough to follow in their footsteps.

3) How conventional is the page design in this feature? Why?

The page design is not conventional at all as it does not have very many straplines or a very congested page, where as other magazines try to fit as many advertisements as possible onto the front cover to create revenue and the creators of Oh Comely are stating that they are willing to charge more or create less profit for the firm to hold the brands values unlike others.

4) Pick out specific aspects of this feature that subvert the stereotypical representation of women in the media. Are they different to what we may find in conventional women's lifestyle magazines such as Glamour or Cosmopolitan? Why is the absence of men a key feature of Oh Comely?

They have chosen a model who has boyish features, so that she is not like the conventional woman, however have chosen not to have a male as this would be showing the regular conventions which every other magazine has as most of them do and they state that they are not like any other magazines.

5) How does the photography offer a fresh or unusual perspective on women?

The photography shows the main model to be covered up, however still shows her to be very attractive and that they do not need to show off her body to make her attractive. 
Feature: More than gender

1) How does this feature offer a fresh perspective on gender and identity?

This article gives us a new representation of gender and identity as the person that this article is about changes gender and identity as the person in the article changes depending on how she wants to be seen.

2) What is the significance of the writer and photographer? How does this fit with the Oh Comelybrand?

The writer and photographer of the article is also an editor of the magazine which also covers similar topics to this article.

3) What style of photography is used in this feature?

There is some nature photography, with different roads , these can refer to that of the different pathways and choice that we make in life and may allow us to relate to when we are in a difficult situation and for some who may be going through exactly the same thing it may even allow them to relate much closer.

4) What representations of the trans lifestyle can be found in this feature?

There is a clear representation of it being very gender fluid,in that one day the guy decided to be one gender, then the next day deciding to be the other. Although a negative representation could be that the person is quite indecisive and can't make his mind up about something so significant as gender.


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